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UX/UI case study


Colin Moxey Hair Salon
e-commerce and website redesign


Emma Tran - UX/UI Designer
Jordan Kooge - UX/UI Designer
Mohamed Jemai - UX/UI Designer
Kayley Greenland - UX/UI Designer

my role

Mood board
Landing Page


Google Suite

the challenge

Colin Moxey Hair is an eco-friendly green salon,. During Covid there was a need for the business to sell their products online for the customers wanting to maintain their hair care during lockdown. This could be either directly from the website or via their social media platforms.

Having only used social media for online interactions with customers, the business required an e-commerce store that was easy to use, responsive to all applications, reflective of the salons values and had the ability for account creation to streamline the purchasing process. It needed to be integrated into their current website and user friendly, for their older clientele. What we proposed was an entire website refresh to reflect the salon and their sustainability values.

usability tests

research, empathise, understand

My role:...
Conducted customer interviews.
I was responsible for the landing page.
Created lo-fi digital wireframes.
Conducted lo-fi usability testing.
Iterated as per recommendations.
Created the mood board.
Developed responsive hi-fi wireframes for the landing page and the prototype.

As a team we:
Worked remotely for this project as we were based across Australia.
We followed the double diamond process.
We collaborated over:
Weekly meetings to discuss findings, give feedback on tasks, discussing our next steps.
Website heuristics and competitor analysis research.
Drank multiple cups of coffee and discussed Uber Eats menus.
Prepared survey and interview questions, discussing which to keep and which to go.

Collaborated in Miro to develop empathy and affinity mapping & How Might We statements.

"We love the salon experience but the website experience needs to reflect the natural, light, green feel of the salon"

how might we...

Encourage clients to purchase products online?
Brain writing sessions, card sorting activities, dot voting on best ideas gave us good insight with the direction we should take.

We took to sketching our allocated pages into various possible layouts then as a group dot voted on the necessary components that would best suit the needs of the salon as well as the user.

Lo-fi wireframes turned into a working prototype. Iterations were made to feedback suggestions and the end result is a fresh, modern website design that reflects the business and their sustainability values. The requirements were met for the stakeholder along with the addition of booking appointments and an account login for repeat customers.

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