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FIND

UX/UI case study
2021

CLIENT

Deakin Library
University project
2021

my role

Graphic Design Wayfinding App Design UX/UI ​

tools

Illustrator
Photoshop
InDesign
Google forms
Figma

A student project to promote the Deakin Library services available to students. The brief was to communicate a typically dull and boring message into a fun and engaging campaign. A sole project, I conducted UX research, design, prototyping and usability testing following further iterations.

I have taken a human-centered approach to this project, creating an app that would meet the most common needs of users. Then promote the app through print and digital mediums focusing on the benefits for the students.

I further developed the brief into a new wayfinding system for the library. The research revealed that although students felt the library was an excellent space with great facilities, they were let down by the experience, particularly for new users, who felt overwhelmed and confused inside the space.

1 %
use a computer
to access library
1 %
would prefer
to use an app
1 M
visitors to all
campus libraries
1 M
books, articles &
videos downloaded

research

To help me understand how students used the library and what factors influenced their decision, I arranged surveys and interviews with students and staff. I wanted to know what the most common questions that were asked and by whom. I wanted to find out about their pain-points and if there were patterns emerging from the responses.

I performed task based contextual interviews with students and observed them using the library website and how they navigated through the library. I asked students to explain their thoughts while performing those tasks to understand what areas caused them the most confusion.

sketches

Before and after iterations

User testing and iterations

I tested different screen designs on students to hear their feedback on what worked well and what wasn't. I learnt that students wanted screens with minimal detail, simple functionality and language that they understood. It needed to operate like their social accounts, with swipe actions and scroll effects, functions that can be performed easily with their thumb and not overloaded with content to sift through.

find app login
3 mobile screens
app icon & screen
girl holding iphone
subway poster

Wayfinding

This project expanded from an app, to include wayfinding signage and label systems. The app highlighted a need for students, particularly first year students, to empower them with confidence using a space that is completely foreign to them.

Navigational signage is a problem within Deakin library. It’s not visible in areas where it would be expected to be - entry/exit points to floor levels. The signage that was on display was not clear for students to feel confident to find their destination.

I conducted observational testing with students, tasking them to locate meeting rooms, books and study desks and mapped their path along the way. This gave me insight into areas where students intuitively stopped expecting to see signage to direct them to their destination.

library photos

Deakin Library floor plan: old v new. The new version has simplified the different areas into colour coded blocks.
The old floor plan indicates the path students took when performing usability tasks.
The red dots indicate where students paused looking for signage to guide them to their destination.

elevator signage

Using the Deakin style guide, I created a simplified colour coded map. Each floor level was allocated a colour which then allowed me to develop a design system template, where I could apply the corresponding details to the sign, according to the floor level it was situated.

wayfinding signage

What students have said..

This app will make a huge difference how I use the library especially if it shows me the path to get to what I need.
1st year student
It's simple enough to use, for a prototype it's great, it has a lot of potential. I needed this when I started uni.
Adam Cheise
thrid year student
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